Some client and project examples
Brief:
To research markets, create licensing strategy, identify potential UK licensees and negotiate licensing agreements for the Ronseal brands to take them into major new product areas and distribution categories.
Method:
research markets, brainstorm potential areas, create licensing strategy, identify and engage licensees, negotiate and implement licence agreements.
Time:
18 months
Result:
Strategy created and implemented, long term licence agreements negotiated and implemented for new product categories which will have a major impact on the company's overall long term strategy
Brief:
Develop International Licensing Strategy, identify potential global licensees and negotiate licensing contracts for Ladybird childrenswear.
Method:
Research markets, create international strategy, identify licensees, negotiate and implement licence agreements in the Middle East, India, Hong Kong and China
Time:
2 years
Result:
Strategy and long term licence agreements implemented in all target territories to create very significant royalty revenue securely, while upholding brand values.
Brief:
Conceive and develop an innovative publishing idea that will create a viable business for BoB and an exciting and highly profitable new revenue stream for consumer-facing customers.
Method:
Brainstorm; Research; Conceptualise; Market Research; Identify Business Partners; Identify Customers; Present; Negotiate; Implement
Time:
In development - estimated market release December 2007/March 2008
Result:
Major customers signed up and product in development. Turnover and profit for both BoB and customer in the £ millions.
Brief:
Assess the existing design function of Madura Garments (the leading branded menswear retailer in India); recommend course of action to strengthen the function; prepare a new 3,000 sq ft design studio.
Method:
Site visit; Senior Executive discussions; personnel interviews; conclusions; planning; budgeting; implementation
Time:
9 months.
Result:
New: Design Studio, Design structure, Systems, Head of Design, Designers
Brief:
Develop an income generation programme, via a licensing model, that at the same time supports and promotes the eye health messages of the RNIB
Method:
Research; feasibility study; plan; develop; create; identify; liaise; negotiate; implement
Time:
18 months, ongoing
Result:
Ongoing
Brief:
Development of a new business approach to enable true choice in giving to causes through provision of product of substance and by bringing together brands, manufacturers, retailers and charities.
Method:
Brainstorm; Conceptualise; Develop; Identify; Negotiate; Implement
Time:
In development - first sub-project estimated to market March 2008
Result:
Articulated concept, identified partners, negotiated contracts, implementing concept.
Ronseal, UK
Brief:
To research markets, create licensing strategy, identify potential UK licensees and negotiate licensing agreements for the Ronseal brands to take them into major new product areas and distribution categories.
Method:
research markets, brainstorm potential areas, create licensing strategy, identify and engage licensees, negotiate and implement licence agreements.
Time:
18 months
Result:
Strategy created and implemented, long term licence agreements negotiated and implemented for new product categories which will have a major impact on the company's overall long term strategy
Woolworths plc, UK
Brief:
Develop International Licensing Strategy, identify potential global licensees and negotiate licensing contracts for Ladybird childrenswear.
Method:
Research markets, create international strategy, identify licensees, negotiate and implement licence agreements in the Middle East, India, Hong Kong and China
Time:
2 years
Result:
Strategy and long term licence agreements implemented in all target territories to create very significant royalty revenue securely, while upholding brand values.
BoB Publishng, Switzerland
Brief:
Conceive and develop an innovative publishing idea that will create a viable business for BoB and an exciting and highly profitable new revenue stream for consumer-facing customers.
Method:
Brainstorm; Research; Conceptualise; Market Research; Identify Business Partners; Identify Customers; Present; Negotiate; Implement
Time:
In development - estimated market release December 2007/March 2008
Result:
Major customers signed up and product in development. Turnover and profit for both BoB and customer in the £ millions.
The Aditya Birla Group, India
Brief:
Assess the existing design function of Madura Garments (the leading branded menswear retailer in India); recommend course of action to strengthen the function; prepare a new 3,000 sq ft design studio.
Method:
Site visit; Senior Executive discussions; personnel interviews; conclusions; planning; budgeting; implementation
Time:
9 months.
Result:
New: Design Studio, Design structure, Systems, Head of Design, Designers
The Royal National Insititute for the Blind, UK
Brief:
Develop an income generation programme, via a licensing model, that at the same time supports and promotes the eye health messages of the RNIB
Method:
Research; feasibility study; plan; develop; create; identify; liaise; negotiate; implement
Time:
18 months, ongoing
Result:
Ongoing
Authentic Giving, UK
Brief:
Development of a new business approach to enable true choice in giving to causes through provision of product of substance and by bringing together brands, manufacturers, retailers and charities.
Method:
Brainstorm; Conceptualise; Develop; Identify; Negotiate; Implement
Time:
In development - first sub-project estimated to market March 2008
Result:
Articulated concept, identified partners, negotiated contracts, implementing concept.